How Can I Help You Grow Your Business?

I offer a full range of digital marketing services to help you stand out in a crowded online world. 

WELCOME / Benvenuti


About Me

I'm Rick, Digital Marketing Professional

I’m a story teller with a particular passion for web design, content marketing and creative writing. But these days, it’s essential to have a wide knowledge base when it comes to utilizing the many diverse tools available. Most importantly, however, is seeing “the big picture” to clearly connect the brand across all platforms so that everything works in sync towards the common goal.

Basic information


Personal Details

Website: Simple Digital Branding

Location: Palm Beach, Florida; Rome, Italy

Email: [email protected]

PROFESSIONAL skills


I'm Really Good At...

UI/UX Web Design

I believe that the design of a website should be as simple as possible, mobile friendly, and optimized for engagement and conversions.

Digital Advertising

A strategic approach combining the powers of Google and Facebook to present your product or service to a highly targeted audience. READ MORE...

Copy Writing

Tight, precise, and speaking directly to your customers' needs. Copy writing is the art of using exactly the right words, no more, no less.

Email Marketing

We find our audience on social, "wow" them on our website, and email is where the conversions happen. Despite all the new widgets, it's still the best.

experience


Recent Work History

OCTOBER 2020 - Present

Director of Marketing

Lead on all marketing efforts, including top level marketing strategy, both digital and traditional channels, as well as public relations. Analyzing the data to improve conversion rates.

JULY 2016 - JULY 2020

Marketing and PR Manager

Responsible for the creation, implementation, and management of all strategic marketing and communication plans in order to attract new patrons, and increase ticket sales

MAY 2012 - JULY 2016

Independent Marketing Consultant

Providing services to small businesses, professionals, and entrepreneurs to efficient grow their revenues while streamlining the client acquisition process through smart automation.

MARCH 2011 - APRIL 2012

Copywriter and Marketing Consultant

Pfizer Inc. / Rome, Italy

Writing, translating, and editing of both medical and marketing materials, including print content, web content, and social media content. English language support for Marketing Department.

MY EDUCATION


University Degrees

JUN 2009 - DEC 2012

Writing and Literature

Florida Atlantic / Boca Raton, FL

Coursework in creative writing, linguistics, and comparative literature, with a focus on medieval Italian and 20th century American classics. 

SEP 1987 - MAY 1991

Doctor of Dental Surgery

Loyola University / Chicago, IL

Medical curriculum, with two years of core studies in anatomy, physiology, biochemistry, pharmacology, microbiology, and pathology, followed by two years of clinical dentistry and oral surgery. 

SEP 1983 - MAY 1987

Biology and Chemistry

Stetson University / DeLand, FL

Major in biology and minor in chemistry, with a concentration on human biochemistry and nutrition. 

portfolio sAMPLES


My Work

references


What They Say About Me

Laura Watson - Entrepreneur

"Working with Rick was a great experience from beginning to end. He listened to what I wanted, and delivered it. I was amazed at how fast I got results from my new online platform!"

Margie MiklasAuthor

"Everything was great from start to finish, including the ongoing communication. And I was thrilled with the final result... my website looks fantastic!"

Lisa Ortigara CregoTherapist

"I can't say enough about Rick's professional, expert, efficient, and thorough approach to creating a website for me as well as upgrading my blog and digital presence."

let's get in touch


Contact Details

Please do not hesitate to contact me with any online marketing question that you have.

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